Victoria University of Wellington has hosted the Global Enterprise Experience for 19 years. Victoria is the principal university in New Zealand's characterful capital city, Wellington. The city was recently ranked by Lonely Planet as the "world's coolest capital city". Students participating in the Global Enterprise Experience come from across all of the faculties. Some are studying cross cultural communications as part of marketing and international business, some are studying the management of innovation, some are in the WellingtonPlus programme that recognizes volunteer effort and leadership, and some are members of the Wellington International Leadership Programme. Students are eligible to win the Victoria University of Wellington Champion Individual Award.